Why rice?

Rice felt like the perfect place to start. It’s everywhere, it’s eaten constantly, and yet somehow it has the personality of a cardboard box. We thought that was a little ridiculous. So we went down the rabbit hole: the grain itself, where it comes from, how it’s milled, how it’s grown, how it tastes, and why so much of it ends up feeling completely interchangeable. The more we looked, the more we realized there was a whole world hiding in something most people barely think about. Turns out, when you stop treating rice like an afterthought, there’s a lot more to get excited about. And that felt like a pretty good place to start.