Privacy policy
Effective Date: March 24, 2026
(Not So) Boring Rice (“we,” “our,” or “us”) is operated by Against The Grain Inc., a Delaware corporation. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://notsoboring.co/ (the “Site”) or make a purchase from us. Please read this policy carefully. If you do not agree with the terms of this policy, please do not access the Site.
Information We Collect
Personal Information: When you place an order or create an account, we may collect your name, email address, mailing address, phone number, and payment information. Payment details are processed securely through Shopify Payments and/or our third-party payment processors—we do not store your full credit card number on our servers.
Automatically Collected Information: When you visit the Site, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and browsing behavior on the Site. We may also collect information through cookies, pixel tags, and similar technologies.
Communication Data: If you subscribe to our email list, submit a contact form, or interact with us on social media, we collect the information you provide, including your email address and the content of your messages.
How We Use Your Information
We use the information we collect to: fulfill and manage your orders, including shipping and delivery; communicate with you about your order, account, or customer service inquiries; send promotional emails and updates about new products (you may opt out at any time); improve our Site, products, and customer experience; comply with legal obligations and prevent fraud; and run analytics to understand how our customers shop and interact with our brand.
Sharing Your Information
We do not sell your personal information. We may share your data with trusted third-party service providers who assist us in operating the Site and conducting our business, including: Shopify (e-commerce platform), our third-party logistics (3PL) and shipping partners, email marketing platforms (e.g., Klaviyo), payment processors, and analytics tools. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
We may also disclose your information if required by law, regulation, or legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect certain features of the Site.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. If you would like us to delete your data, please contact us at the email address below.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete your data, and the right to opt out of marketing communications. California residents may have additional rights under the CCPA. To exercise any of these rights, please contact us at Hey@notsoboring.co.
Children’s Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 16, we will take steps to delete that information promptly.
Security
We implement commercially reasonable security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy, please contact us at:
Against The Grain Inc. d/b/a (Not So) Boring Rice
Email: Hey@notsoboring.co
251 Little Falls Drive, Wilmington, DE 19808